• Paul Graham

What is an explainer video?

And why is it important to your business?



We're all online these days. From ordering goods to writing emails, from looking after our business to looking after our finances, we do so much online.

And with all that online prescence it's more important than ever to get a good marketing strategy in place that fits with that convenience.


You'll have seen so many businesses using video as one great way to promote themselves - on Facebook, Twitter, LinkedIN, SnapChat and their own personal websites.


Videos are an excellent way for businesses to show their brands and services. One such video type is the 'explainer' where the short online marketing video explains products and services.


Creating a video is a bit of an art form though, to get it just right!

Video content - the visuals - are very important, but the audio quality is just as crucial. The voice over actor has to reflect and enhance the personality of your business - bringing it to life.


A great voice over will fit with your marketing message, keeping it aligned. Why is this important? Well, it all goes a long way to boost return on investment. Sales and growth increase, quarterly reports look healthy.


People don't spent that long on websites any longer. Gone are the days when all the web was a novelty and a casual read has now turned into a race to find that phrase that will convince that shopper to stop.

Did you know the average time spent browsing a web page is only 15 seconds?

Proof to build sales

When it comes to proof, you only need to turn marketing research which shows emphatically that a professionally produced Explainer Video will give positive results.

  • They will improve your SEO rating and therefore your online presence - they are more likely to appear in a search engine. And on the first page.

  • They can increase conversion rates by up to 63% when placed on your website homepage.

  • They can decrease bounce rate because they encourage the viewing of the video

  • They can improve click rate - emails with videos are more likely to be opened.

These improvements can increase your brand presence with your audience and help build new clients. And that voice is your tool to greater success!

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