the best voice for advertising

Who are you? What do you do?

Commercial ReelPaul Graham
00:00 / 01:23

If you could go back as far as Ancient Egyptian times you'd see that advertising has always served a critical purpose.

 

Advertising by sellers has enabled them to effectively compete with one another for the attention of buyers.

 

Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers.

 

Advertising is your call to action. A great voice over is your tool.

comparisons with competitors

benefits of advertising

Advertising helps to raise your target demographic's awareness of issues with which they may be unfamiliar. It can also educate them on the related benefits of your product or service.

 

Advertising invites your target audience to evaluate how your product or service measures up against your competitors, says Gerard Tellis, author of "Effective Advertising: Understanding When, How, and Why Advertising Works."

 

Demonstrations of household cleaning products are a good example of this. They provide compelling visual evidence of which product does a faster and more effective job of tackling stubborn stains.

 

Political ads are another example of how advertising serves up side-by-side comparisons of the candidates' qualifications and voting records for readers and viewers to make informed choices at the polls

Product: ChocolateCommercial

enhance your commercials

Using a professional voice over artist, like myself, can enhance your commercial and make it so much more effective and memorable.

I have a natural British accent, but I can also create a rich Receieved Pronunciation for that extra slice of Britishness!

What I'd recommend now is for you to have a listen to some of my promos, to get an idea of my voice and how it would fit in with your documentary. Then just contact me if you'd like to chat more about your project.

Product: CookbooksCommercial